Search Engine Optimization

Adapting to Change: A Marketing Strategy Case Study

Introduction 

At BRAINSTORM, we specialize in creating customized marketing strategies that deliver tangible results. We provide comprehensive solutions that help our clients successfully achieve their marketing goals. 

Background 

client : EBOX DZ 

The data presented in the image shows an increase in page visits over a one-month period 

Total reach : 6.3M in the last  month vs 2.9M before 6 months 

Total content interactions : 89.3k in the last month vs 28.8k  before 6 months  

Total followers : 66.4k in the last  month vs 56.8k before 6 months 

Total link clicks : 273.2k in the last  month vs 93.8k before 6 months 

video’s reach : 24.29% 

After we shared this video, it received a large viewing rate, adding 13.8% to the page’s engagement rate 

 Goals : 

Increase brand awareness 

Increase page visits and follows 

Increase sales conversion rate from the page 

Highlight the importance of the product and the necessity of purchasing it 

Strategies : 

1- Utilize targeted social media advertisements

2- Create promotional video content 

3- Follow a well-crafted strategy 

4- Post regularly on the page 

5- Create educational content

6- analysis of posts and the page 

7- Email marketing

Challenge : 

A saturated market with competitors 

to be the First in the market 

Results : 

Increase visits to the page by 233% 

Increase sales by 4000 %  

Increase interaction on social media by 117.24 % 

Increase the number of followers by 17% 

Conclusion : 

This case study demonstrates the effectiveness of a comprehensive marketing strategy in improving the performance of social media sites. By focusing on improving keywords and descriptions, creating content, changing ideas, regularly publishing, diversifying content, and analyzing performance, thus achieving lasting success through social media sites.